Department

Design & Media

Department head

Team leads

About

Historical dossier / command

The image gives the order.

Design is not decoration. It is command: the arrangement of attention, the selection of what is seen first and what is allowed to disappear. A single image can make a crowd move. A single interface can make a system feel safe while it takes everything.

1450 / Mainz01

The multiplying page

Movable type turned a page into an army of copies. An idea no longer needed a room, a scribe or a prince to travel. It could be reproduced faster than it could be suppressed.

Reproduction is power
1914-1918 / the home front02

The poster that looked like duty

The century learned that a poster could move a crowd farther than a decree. Type, colour and a face were enough to turn a private choice into a public obligation. The terrifying part is not that it worked. It is how quietly it worked.

Attention as command
1938 / New York03

The broadcast from Mars

A radio drama about an invasion sent listeners into the street because the form was too convincing for the moment. The medium did not lie. It arranged the facts into a shape the audience could not resist.

Form over fact

“Design is not what the message wears. It is the hand that turns the head.”

Art direction dossier / signal

Operational noteMake the important thing impossible to miss.

Track record